#maskcaradream18 | Convention Recap

My original plan was to do social media posts to recap my experience at Maskcara Beauty's first annual convention, Dream. But, they just won't do it justice. And, I want to remember the experience in the place where I gather myself and my thoughts to share with you! This might be long or not. Honestly, I don't know yet! But I can promise you lots of fun photos and entertainment! So let's get this thing started, shall we?!

We arrived in Salt Lake City, Utah on August 9th for the first day of convention, which consisted of registration and team building time. For me and my team, that looked like hanging out in the hotel room and going to The Melting Pot for dinner. We had a ton of time to connect and get to know each other and get so excited for the rest of the event!

The Melting Pot with some of Team Gorgeous

Day two started off so amazing! Nearly 2000 women gathered together to learn, grow, and connect in a way I can't really describe. When you hear Artists say it's a sisterhood they never thought they'd find... that's not hype. That's truth. There wasn't a single person in that room, regardless of how they looked, where they lived, what their rank was, how big their following was, anything... that you didn't feel like you could just walk up and make friends with. It's something I've never seen anywhere else.


We started with hearing about the vision Nick and Cara had for Dream and the state of the company! I'll let the Fun Facts speak for themselves. I am so proud and excited about this company and so stoked to see where it's going to go from here. A really important statistic that isn't included is that the company is 100% owned by Nick and Cara Killpack and that they are also 100% debt free!

Maskcara State of the Business August 2018

The opening keynote was presented by Alison Faulkner, and she set the stage exactly how it needed to be set. I had a number of seriously huge takeaways from her that I want to share.

So fun having @thealisonshow come speak to us today! BEST EVER!

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Alison's entire speech was surrounding the concept that YOU are awesome exactly how you are. You don't need to be, do or have anything to be more awesome. In fact, those things don't help. You get to literally wake up and decide you are awesome every single day and nothing anyone else can say or do is capable of making you less awesome.

The Alison Show

This quote (that is a picture of her slide from my cell phone, so forgive the less than amazing quality) hit me hard. I wouldn't say I normally think I'm a big piece of crap, but I OFTEN feel like I'm not doing ENOUGH to be awesome. I often guilt myself for having to take time to myself, when I'm feeling rundown, overworked, or sick. I often guilt myself when my paychecks are less than I wanted them to be or I didn't QUITE hit a goal I was reaching for. But the reality is... those things simply mean I'm human. They don't mean I'm not awesome.

Alison talked about what she calls "sucky situations". There are three different types of sucky situations we all experience in life. The trick to making them less sucky is in how you respond to them. And I want to share these in depth with you, because I think there is so much power in understanding them! I thought about doing this in another post, but I don't want you to have to wait for it! ;) So let's just go with it!

Sucky Situations

1. Things turn out differently than you thought they would.

Let's be real, this does suck. You have your heart set on something and it doesn't work out that way. But here's the deal. It's up to you to use what you have to make it suck less. One thing you have is the ability to be grateful and remind yourself that it's working out how it should - regardless of you knowing why or not. The second option you have is to change your story. Everything that happens to you in life is part of your story. And how you respond is part of your story. You are still figuring life out and your story gets to create the experiences you need to figure it out. Nobody has life perfected. We're all just here to write interesting stories and create them!

2. You can't stop beating yourself up.

I'm a professional at this. It's a HUGE part of my story. I guilt myself for all sorts of things. And then I guilt myself for guilting myself. But you know what?! The latest new chapter in this story is that I'm constantly recognizing it and working on it. I'll give you the most recent one. So, I left to go to convention on Thursday. It was basically 3 solid days of early mornings, late nights, constant running around, packing my brain full of education, taking selfies, experiencing a full range of emotions, playing, partying, dancing, and so on... what I'm trying to demonstrate is how much energy depletion that is for your body. Especially when you're a double introvert like me. Yesterday, I got home from a 4 hour drive around 4 pm. I fell asleep at about 4:45 and slept till 6:15. When my sweet husband came to wake me up, I literally felt like I had taken a giant dose of Nyquil and was trying to wake myself up to eat dinner. So groggy. So out of it. I crashed into bed around 9:30 last night and didn't really wake up or get out of bed until 10:30 this morning. I'm still in pajamas as I write this post (at currently 1:25 pm) and still really feeling like I need another solid nap. Yesterday, I told myself I wouldn't guilt myself for needing a few days to recover. But, today, it's taken a serious conscious effort to not do that. Remember how nobody is perfect? Yeah, that includes me.

Two ways to stop beating yourself up, as shared by Alison:

  • Avoid the comparison trap.
  • Switch things up. Do something different!

3. People were mean! You feel left out! You got your feelings hurt!

This one was a real gut punch for me, if I'm being honest. Feeling left out is a huge trigger point for me. It's real. It hurts. And I still have to work at it, often. But one solution Alison gave for this problem really was a huge eye opener for me. And it's this quote right here.

Alison Faulkner

You have permission to stop caring or worrying about those who don't care or worry about you. You can love them and be kind to them, without actually investing in them. And this goes for anyone. It doesn't matter who it is. 

The second solution to sucky situation is to focus on pleasing yourself. When you are happy and your cup is full, you become a person that people want to invest in. They see the changes you're making in your own life and you attract people who are doing or want to do the same. I'm proof of this. 

When I started this personal development journey, I slowly noticed a number of people I used to be close with, drop away from my life. It wasn't like I sent them a break up letter or told them I was going on my own merry way, but it happens naturally. You grow apart because you begin to have differences that are too great to really remain close and connected. For me, it felt like confirmation that I was really on the right path because as people who didn't share my same desires to improve fell away, more room was created for those that do.

The Alison Show - Alison Faulkner

As we wandered around convention, I reconnected with friends I haven't seen in a while, met new friends, and learned just how accepted in this community every single woman really is. Special shoutout to the one with me on the far right; Amanda Earnest. In all of the moments when I feel like I'm falling apart or failing in this business, Amanda has been there. I've been able to lean on her for support and feel better about my whole situation. She has been one of the most amazing mentors I've ever known and I'm forever grateful for the impact she has on me!

That right there is one of the most valuable aspects of this company and business!

Friday night was the Gala and awards ceremony! To hear the astounding numbers and see how many amazing successful women there are in this business is so inspiring and motivating! I am so obsessed with this company and everything it stands for! Don't mind that I was mid-blink in this picture. It's still beautiful and one of the only ones with all of us in our pretty dresses! :) 

Gala Dresses

The last day was one for the books! I learned a ton in the breakout sessions I attended and I'm excited to implement things (after I get recovered from the whole event, of course).

But among the most exciting announcements were ALL the new products being released! Let me give you a rundown of all that:

  • 7 new compact prints!
New Compact Designs
  • 7 new IIID Foundation cream tins!
New Cream Tins
  • 3 new POWDER illuminators (follow me on Instagram for pictures of these once I have them!)
  • 24 NEW eyeshadow colors in a totally new formulation that is twice as pigmented, much stronger and more creamy (follow me on Insta for pictures!)
  • AND our current eyeshadows are being clearanced out at $8/each to make room for those to be reformulated to match the new ones! ALL new eyeshadow formulations are also taking a price drop to $12 instead of $14 like before. So not only are they BETTER, they are also cheaper. Who even does that?! Click here to shop the current clearance sale. (Follow me on Insta for updates on availability)

The other life changing part of the last day was the announcement of Maskcara's brand new foster care foundation, 3D Foundation. Not to be confused with IIID Foundation (which is our flagship makeup product.) 

To talk about a company that has a deep genuine level of care for something bigger than themselves, Nick and Cara should be at the top of the list. We all had the pleasure of seeing a brand new short film that was produced to bring awareness to the harder parts of foster care. And the huge epidemic that the foster care system is experiencing right now, especially in Utah. 

This film tugged at all my heart strings and was well produced! You won't be disappointed in watching it. I'm so proud to be associated with a company that has this level of dedication and caring.

We finished the convention off with a dance party that was so much fun! I've never been in a room with nearly 2000 women where everyone was dancing, singing, mingling and had not a care in the world what anyone thought. I can't even describe what that felt like to know I could walk up and start dancing and talking with any woman in there and not feel weird or unaccepted. 

THAT is the community we have. And I'll never be able to properly express my gratitude for Cara creating it. She is the epitome of love and acceptance and it totally trickles down.

If you've read this to the end, thank you for coming along my little experience from convention. There is so much more that I want to write about and so much more I want to share, but this will have to be complete for now! :)