Finding Your Why

I want you to know that you ARE creating a business, but it’s not the kind of business you may have thought. You are creating a business that revolves around YOU. Not Maskcara. YOU are the brand we are focusing on, and Maskcara is what you sell. Target is the brand, they sell MANY things. Anthropology is the brand, they sell many things, also. Getting started with this mentality in mind is going to be HUGE when it comes to setting up other aspects of your business, and for doing any kind of posting on social media.

In order to set up your business that will work for you long after your friends and family stop buying, we are going to do several things over the next week while we wait for your kit to arrive. Some are going to be boring like setting up a facebook page, and some like today are going to be thought provoking like “finding your why”. ALL of very important to setting up your business to last, and eventually sustain itself, so don’t skip any! 

If there are any steps you don’t understand, or don’t want to do, contact me and let’s chat about other ideas or alternatives. This is YOUR business, it should be done YOUR way.

Let’s get into finding your why! You’ll hear this a lot as you navigate training and education in the world of business… what is your why? And you truly can’t understand the importance of your why until you have one of those days where you wake up and don’t feel like doing anything. That WHY has to be strong enough to pull you to do the work, even when it doesn’t feel like it’s working or when you feel like giving up or quitting. If you don’t have one or it’s not strong enough, you won’t do the work and everytime you allow yourself to sit back and be lazy… you reinforce to your subconscious that you aren’t capable of hard work. 

But how do you find your why? It seems like such an elusive and hard question to figure out, so I’m going to share a few tangible things you can do RIGHT NOW to find it. Work through these questions in order and allow yourself time alone and a quiet space to simmer on them with a pen in hand.

  1. What drew you to starting a business with Maskcara? Why did you choose to click that join button and sign up?
  2. Why? I want you to ask yourself why to the last answer? So for example… if your answer was… “Because I loved the message and I want an opportunity to make a little extra money to help my family”, answer why to that. Why do you love the message? Why do you want extra money for your family?
  3. Why? Ask yourself why to the last answer again.
  4. Why? And again.
  5. Why? And again.

Okay, now… I realize this seems difficult, but we have to keep digging. The more you dig and keep questioning your own answers, the more you get below the surface and to your REAL WHY. I REALLY want you to keep going until your answers bring emotion with them… anger, happiness, sadness, frustration, etc. It’s said all the time that your why should make you cry.

I know. I know. If you’re like me, you don’t cry, right? WRONG! I used to tell myself that until I REALLY wholeheartedly did this exercise and some others. When you get far enough below the surface, it’s near impossible to fight the emotion.

If you feel like sharing your why with me… I’d love it. I love to know what makes you tick and what really drives you. But here’s the rule… it’s totally up to you whether or not you share, but if you choose to share, you can ONLY share the deepest why that made you cry. :)

You’re probably sitting there feeling like you want to skip this exercise, and that’s normal. It’s scary sometimes to really dig in to your motivations and for some people it’s scary to allow yourself to feel emotions. But, I promise you… this makes a HUGE difference in so many ways down the road!

Once you have your why… write it down on it’s own sheet of paper. You can choose to keep it a secret or proudly display it. But you need to have it somewhere that YOU can reference when the going gets tough.